This Week, we brought you one of the most enthralling series of all time on the study of “7P’s of Marketing Mix”. The entire series is dedicated into 7 Parts covering all the elements of Marketing Mix. Most people often don’t understand the concept in a whole manner. So, it is strongly recommended to go through all the 7P’s which when combined gives the optimum results. A deep understanding of the concepts will exactly let you know the key to maximize profits and help become a valuable asset within your company.
- Effective Pricing Strategies for eCommerce
Pricing strategy for eCommerce is one of the most fascinating topics for any business or marketing professional. By applying various pricing approaches, your business will be more efficient, profitable and sustainable in the market. Pricing strategies such as Cost-Plus, Target Return, Value-Based, Competitive Real-time price optimization are neatly discussed inside the article. The feature includes great examples of effective pricing marketing from the eCommerce space.
- Effective Product Strategy in eCommerce
For any eCommerce company, the “Product” is the primary reason for consumers engaging with your brand and giving you money for interacting with it. The article describes the significance of features, USP and Levels of a Product design. Also include are some of the best learning examples of deploying innovative product strategies from the e-commerce ecosystem.
- Effective Marketing Mix- Place Strategy in eCommerce
The process of moving products from the producer to the intended user is called place. The article describes the impacts of Marketing Mix on Place with context to Product, Pricing and Promotion issues. Also includes different distribution strategies and working examples of Marketing Mix- Place for Flipkart and Snapdeal.
- Effective Promotion Strategies in eCommerce
Promotion is a key element in putting across the benefits of your product or service to the customers. The article narrows down on the major applicable aspects of a promotion strategy. Promotion through PLC, Customer loyalty and its components and messaging fundamentals are explained here. Also, includes some of the best known loyalty programmes from India’s eCommerce industry.
- People- The Building Blocks of a Marketing Mix Strategy
People are the most important element of any service or experience. People have an important role in service delivery, they are relied upon to deliver and maintain transactional marketing and people play an important part in the customer relationship. The article expresses the important terms of Marketing Mix- People such as Personal selling, Customer Service and Training. Also includes important examples from e-commerce space.
- A Study on Process In Marketing Mix
Process is an element of Services Marketing Mix. Any business requires a well defined process to work and hence, here is an impactful article on Marketing Mix- Process. The Stages of Process, types and its benefits are discussed here in a simple manner. For greater understanding, it includes Amazon’s business process over the years.
- New Marketing Mix- Physical Evidence Concepts for Your eCommerce Brand
In services and marketing, Physical Evidence is used to attract the right segment and target, and to achieve the right positioning, physical evidence is used. The physical environment components, Digital Physical Evidence and examples from eCommerce are widely discussed in a simple manner. So, imbibe now the concepts of Marketing Mix- Physical Evidence.