Welcome friends to our 3rd part of Social Media Success (SMS) series and today we will see how to build a successful YouTube channel for your brand.
While anyone can join YouTube and begin uploading videos, starting a new channel that’s successful and gains a steady viewership is easier said than done. You need to follow the right strategies and be creative. Make your videos appealing to the audience. Here are some top tips that can put yourself on the right path to YouTube success!
Tips on Starting a New YouTube Channel That is Successful:
- Define your “Success” as a Creator
Before you upload your first YouTube video, you need to truly understand why you’re creating a channel in the first place. Is it to make money with AdSense, or to perhaps create a future book deal? Is it to be helpful without the expectations of any financial gain? Or is it a way to indulge a hobby of yours?
Whatever the reason for starting a YouTube channel, make sure you understand your expectations and what your “success” should look like. That will give you a goal to strive towards, and will further encourage and push you to reach that goal as a vlogger on YouTube.
- Know Who Your Viewers on YouTube Are
In order to make your YouTube channel a success, you need to get to know your viewers and subscribers. This means familiarizing yourself with your “target audience” (or those who’ll be interested in watching your YouTube videos). It’s important to know what the interests of your potential viewers are.
Once you know who your audience is, you can then create relevant and entertaining videos tailored specifically to their interests. And the more relevant that your videos are to your viewers, the more likely they’ll be interested in subscribing to your YouTube channel.
- Producing Content
Think of Yourself as a Filmmaker. Work on your video until you like it. Be creative. Make your video interesting and engaging. What you’re doing is about your relationship with your audience. It’s about the value you are sharing and the fact that you are helping people. Focus on your audience.
To increase your view count and fan base, you need to follow some rules devoutly.
- Stay Keyword Focused
Try and create content that is relevant and up-to-date; something that people will highly likely be searching for.
- Click-bait Titles
What would you rather click on? “My Grandma’s Weekend or Fearless Granny jumps out of the plane.” Exactly!
- Create catchy thumbnails
One thing that gets viewers’ attention is catchy thumbnails. When scrolling through a list of videos on YouTube, a viewer is more likely to click on a video that has an attractive and catchy thumbnail, so you’ll want to make sure to start creating these.
This is a great way to expand your reach, especially with someone who has a lot of more subscribers than you.
- Increase your uploading frequency
Consistency is the key to developing a long-lasting relationship with your subscribers.
YouTube subscribers usually do not like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demands.
Release your videos in a timely, recurring, and structured fashion. Try to publish one video per week… or at least one or two per month.
Stick to your schedule and do not upload videos off of this schedule. This will hurt your reputation. It’s like watching your favorite TV series; a new episode comes out according to a regular schedule. This consistency helps you stay engaged as a viewer.
Did you know that you can get paid anywhere from $0.10 to $6 per 1000 views? The YouTube partner program is very popular, and your bank account can get serious momentum.
- Other popular monetization methods include:
Brand Sponsorships, Merchandise Deals, Selling Clothing, Promoting Products as affiliate, Fan Funding, Book Deals
- Pair your Vlog with a Blog for additional impact
A lot of people miss this or skip this step because it is more work.
Best contacts on YouTube tend to be those who also follow your blog. This seems to make for more of a specialized, small-niche vlogging community where meeting the needs of the viewers who love content in different ways.
- Interact consistently
When you constantly and consistently comment on others’ channels and reply to your own channel comments, you’ll find it more likely to have a successful YouTube channel. It’s all about the conversation!
Viewers love it when you respond and you’ll have much less spam and trolls on your channel.
So, these are some proven tips to follow and build your brand’s tribe. If you find it useful, you may follow us on YouTube as well @eCommerceTrendz.